Aldeburgh is a seaside haven

With its stunning location and proximity to some of the most celebrated cultural events in Great Britain, Aldeburgh has always been a mecca for homebuyers.

Even in what is an uncertain time for the housing market nationally, estate agents are finding that it is possible to generate business. The key to succeeding in this new market is customer engagement, as buyers will think longer and harder before committing to buy.

There has been a race to capitalise on the opportunities presented by social media and iPhone apps, and a range of estate agency software has appeared in response, enabling agents to stay in touch with their clients to a degree that only a few years ago would have been impossible.

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